About Us

Our Philosophy

Ora is te reo Māori for life, health, and wellbeing — the same word at the heart of kia ora, and the reason it sits at the centre of everything we make. The degree symbol above the "o" marks where we began: in cold therapy.

At Ora, wellness should feel intentional and refined — a considered part of daily life, not an afterthought. Guided by science, shaped by design.

That means tools built to last and made to be used: from cold plunge to red light therapy, every product supports real recovery while earning its place in the room. Performance you can feel, design you'll want to live with.

Everyday recovery, made ritual.

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Performance without compromise

Every Wellness by Ora product is built to deliver professional-grade results. We focus on technology and design that performs consistently, supporting recovery, longevity, and overall wellbeing.

Design that belongs in your space

Wellness tools should enhance the environments they live in. Our products are crafted with clean, considered design so they integrate effortlessly into homes, studios, and wellness spaces.

Consistency over quick fixes

True wellness comes from practices that can be sustained over time. We create products that make it easier to build daily rituals that support long-term vitality.

Thoughtful innovation with purpose

We believe innovation should feel purposeful. By combining trusted wellness technologies with refined design, we create products that are both powerful and beautifully considered.

"For us, wellness is more than a routine - it’s a commitment to living well, recovering fully, and investing in yourself every day"

Meet our Founders

Ora Ice Baths began with Josh and a simple frustration: wellness equipment either worked but looked clinical, or looked great but didn't hold up.

He set out to build products that do both — perform properly, and belong in the home.

When Ora Ice Baths evolved into Wellness by Ora, James joined to shape the next chapter. Together they expanded beyond cold therapy into a broader wellness system — built around daily ritual, considered design, and support that makes it worth it.

Today, Wellness by Ora reflects that shared commitment: tools thoughtfully made, built to last, and designed to turn everyday wellness into something you actually keep.

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Recognition of Wellness by Ora

Our approach has been recognised and featured alongside some of New Zealand’s most forward-thinking wellness and lifestyle brands.

Featured on Archipro for our design-led approach
Featured in Verve Magazine - exploring the rise of modern cold immersion in Empire of Ice.
Partnered with leading wellness spaces such as Pause
Aligning with the same quality and ethos as global wellness innovators like Genki and Slowe Studios